United Kingdom
Customer Story
We told the 'Big Fat Truth'
ARAMARK wanted to raise awareness about saturated fat. We know about health so we ran a campaign entitled ‘The Big Fat Truth’.
We replaced butter portions with Flora Original spread portions. Over a month the initiative saw a total of 575,000g of saturated fat being removed.
Val Carter, CR director, ARAMARK: "This initiative helped us generate awareness about the high saturated fat content of butter"
