TEA – A must on your menu

After water, tea is the most popular non-alcoholic beverage in the world,* appreciated for its ability to refresh, relax and revive.

Tea has grown in contemporary relevance in recent years particularly driven by consumer trends for premiumisation, ethical and health concerns.

Stocking a range of speciality teas and infusions is a great way to boost your  Tea sales. These are now worth 22% of the value of the Tea market and growing in consumer popularity year on year.**

With less caffeine than coffee, its ability to hydrate and stimulate plus being a great source of flavonoid antioxidants (helping the body to protect itself against the effect of free radicals), *** tea is a healthy choice for consumers and therefore a must on your beverage menu.

Tea is also one of the most profitable beverages you will sell. Tea is four times more profitable than coffee.****

*Source: Euromonitor 2007 – (Retail Volume & Value) Note: Excludes Milk, Dairy Drinks and Alcohol.
**Source: IRI August 2008.
***Source: Lipton Institute of Tea 2005.
****Source: Euromonitor Commissioned Research April 2008.

Lipton – the world’s best selling tea brand

Lipton is the world’s best selling tea brand and the 2nd largest non-alcoholic beverage brand in the world, with its leaf tea marketed in over 110 countries globally.

(Source: Euromonitor 2006).

Lipton was created at the end of the 19th century by Sir Thomas Lipton. In 1890, he set sail for Ceylon in search of the finest tea and through expert growing and blending, created unique flavours and marketed them effectively as high quality at a reasonable price.

Today, a wide network of tasters, blenders and specialists exist globally to continue his work to bring quality teas to the consumers of the world.