Tea- A must on your Menu

After water, tea is the most popular non-alcoholic beverage in the world,* appreciated for its ability to refresh, relax and revive.

Tea has grown in contemporary relevance in recent years particularly driven by consumer trends for premiumisation, ethical and health concerns.

Stocking a range of speciality teas and infusions is a great way to boost your  Tea sales. These are now worth 22% of the value of the Tea market and growing in consumer popularity year on year.**

With less caffeine than coffee, its ability to hydrate and stimulate plus being a great source of flavonoids (helping the body to protect itself against the effect of free radicals), *** tea is a healthy choice for consumers and therefore a must on your beverage menu.

Tea is also one of the most profitable beverages you will sell. Tea is four times more profitable than coffee.****

*Source: Euromonitor 2007 – (Retail Volume & Value) Note: Excludes Milk, Dairy Drinks and Alcohol.
**Source: IRI August 2008.
***Source: Lipton Institute of Tea 2005.
****Source: Euromonitor Commissioned Research April 2008.