Better taste!

We asked 400 chefs if they think our products taste better ...

... they do.

• 400 Chefs were recruited independently and asked to blind taste test our current recipe vs the leading 2-3 competitors for all products.
• The chefs were individually interviewed about their opinion regarding taste, appearance, consistency and aroma of each recipe.
• To achieve best in class status, Knorr products had to be unbeatable on taste and have a cleaner recipe* vs. competitor products in the test.
  * Recipes were assessed for levels of MSG, salt, artificial preservatives and colourings.
  

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