Actual trend: Mexican Food |
The number of visits abroad made by UK residents has more than tripled since 1985, to a record 66.4 million visits in 2005!***** As a result UK consumers are experiencing new and exciting flavours abroad and are becoming more adventurous & experimental. 61% enjoy eating foreign food and 70% like foreign food* Consumers are eating more Tex-Mex food… - 23% of consumers tend to eat Mexican food nowadays *
- 39% of consumers are willing to try Tex-Mex food***
- UK retail sales value of Tex-Mex foods have increased by 30% from 2002-2006****
Why do consumers like Mexican / Tex-Mex food?**** Mexican food is perceived by consumers as… - A bit different
- Enjoyable
- Filling
- Colourful
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Who is eating Mexican?**** FAMILIES: Mexican food has a "fun" image and good fit for snacking or informal meal occasions. FEMALES: Mexican food will continue to benefit from the healthier food trend with some sauces, especially salsa, benefiting from a low fat content and a healthy perception of tortillas & wraps. MANAISSANCE!: "Real men are back in fashion!" Spicy food has more appeal to men – Men looking for Macho status ie Chilli challenge. |
Most Popular Mexican Meals Eaten OOH****** - Fajitas
- Chilli Con Carne
- Quesadilla
- Enchilada
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Sources of Information:
* Source: Mintel Thai and other emerging Ethnic foods – July 2007
** Source: Mintel- Seasonings - UK - August 2007 The Consumer – Cooking Habits)
*** Source: Datamonitor Consumer Survey December 2004
**** Source: Mintel - Mexican and Tex-Mex Foods - UK - September 2007
***** http://www.statistics.gov.uk
****** Source: Assessment of Key Restaurant Menus Menurama July 2007 | 
Range of KNORR Americas sauces
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