How do you pivot from being a dine-in establishment to offering takeaway and delivery? The government has relaxed rules that allow pubs and restaurants to operate as hot food takeaways, opening a vital revenue stream for many businesses at this time of crisis. But before you get started, there are a few things you’ll need to consider:
1. Make a noise online
Let the local community know what you’ve got to offer.
2. Use your offline channels too
Flyers will reach those who are less digital savvy.
3. Set up online ordering
Phone orders can tie up staff members – there are online ordering providers who can help.
4. Consider store selection
If you have multiple sites, consider which would be best to keep open as a hub for delivery.
5. Simplify your menu
Drive operational and supply chain efficiencies.
6. Reinforce hygiene standards
Offer contactless delivery and instil even stronger hygiene practices as a starting point.
7. Rearrange your kitchen
Deliveroo recommends 6 distinct areas: storage, hand-off area, packing, dispatch, indoor rider waiting, outdoor rider waiting overflow.
8. Check your licence
Although laws have been relaxed, check any timing or alcohol restrictions.
9. Make it feel permanent
Win customer confidence with transformation which feels long-term.