We are delighted to announce that Lifebuoy, the leading expert in hand hygiene, has returned to the UK. Lifebuoy is the world’s no 1 soap brand(1) and Lifebuoy Hand Sanitiser Gel keeps your hands clean on the go, killing 99.9% of bacteria.
We know that frequent and effective hand sanitisation is one of the key measures that operators can implement to avoid the transmission of harmful germs. Many operators are ensuring that they offer hand sanitiser to their customers on arrival at their establishment – and rightly so. With two-thirds of consumers saying they are nervous to leave their home post-lockdown(2), hygiene is key to building consumer confidence. What’s more, a study conducted by UFS has shown that 37% of consumers would feel more comfortable eating out if antibacterial products were provided for free(3). Lifebuoy have a range of product formats specifically for the out of home market, including a 500ml countertop gel and a large 5L format for back of house.
With many consumers still apprehensive of returning to their everyday lives(4) , there has never been a more important time to educate and play a part in helping people navigate this new way of living. We also offer out of home customers a range of branded point of sale – ideal for operators who want to reassure their customers that they are using the best quality branded products to keep them safe. From printed posters and stickers to wall-mounted or free-standing branded dispensers; safety is the new priority and operators can really show their customers they care with Lifebuoy’s branded solutions. Helping to give you and your customers piece of mind.
Lifebuoy was first and foremost invented to combat infectious diseases and provide effective antibacterial soap which was affordable and widely available. It has always been where it was needed the most; through the 1918 flu pandemic, the Second World War, and more recently, in other parts of the world fronting the world’s biggest ever hand washing programme. With a presence in markets all over the world, we have been around since 1894 so we really know what we’re doing when it comes to hygiene. Our mission remains the same – to change hygiene habits across the world.
Lifebuoy has also used its knowledge and experience from running one of the world’s largest handwashing behaviour change programmes worldwide – reaching over a billion people since 2010 – to adapt its schools programme for the UK.
We plan to work with more than 4,000 schools and reach over a million children from September, with teachers receiving everything they need to help drive behavioural change in the classroom. From educational materials and stickers to prompt children to wash their hands through to fun and engaging games which teach children how easily germs can spread, the programme will support both teachers and children to improve hygiene in schools as they start to re-open. Find out more at https://nationalschoolspartnership.com/initiatives/soaper-heroes.
To find out more please call the careline FREE on 0800 783 3728*(option 1)
*Lines open Mon-Fri 8am-6pm
(1) Nielsen, Global Hygiene Skin Cleansing, Unit Sales 52 WE 29/02/20
(2) Business confidence Survey CGA Q2 2020
(3) Unilever Eating Occasions Tracker (conducted by Streetbees) 07/20
(4) 2 IPSOS Mori UK Adults Poll (May 2020) - 1,076 Online British adults aged 18-75.