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Tom Kerridge, Knorr's Creative Director of Bouillon, teams up with the UK's No. 1 Bouillon Brand to inspire every chef who refuses to settle for less.

Never Settle

You don’t build a reputation by playing it safe. You build it by demanding more. More from your team, more from your ingredients, more from your bouillon. Knorr NEVER SETTLES

Knorr Professional Bouillon pastes deliver rich depth, real versatility, and chef-trusted consistency that others just can’t fake. If you care about what hits the plate, don’t downgrade. Upgrade. Always. 

We never settle.

 

That’s why we are the UK’s number one bouillon brand*

Knorr Professional Bouillon: Built to perform in every kitchen

Kath Breckon

KATH BRECKON

Knorr Professional Education Ambassador 

Never settle for guesswork.

Knorr Professional Paste Bouillon takes the stress out of school catering with allergen-free, balanced flavour, built for all ages. Versatile across your menu from base to rub and made with quality ingredients, Knorr paste bouillon allows you to meet school standards and student expectations. 

Preston Walker

PRESTON WALKER

Knorr Professional Care Ambassador 

Never settle for bland dishes.

 Knorr Professional Paste Bouillon delivers rich flavour that cuts through reduced senses, with allergen-free versatility that fits every diet. Base, rub,  seasoning - whatever you need, it performs. Trusted by chefs, made for care. 

Gary Maclean

GARY MACLEAN

Knorr Professional Pubs & Restaurant Ambassador 

Never settle for second-best.

Knorr Professional Paste Bouillon brings bold, balanced flavour that lets your main ingredients shine. Allergen free+, versatile, and made to work - whether it’s a base, rub, glaze or marinade. No shortcuts. Just chef-trusted consistency, every service.

*UK Bouillon Paste Market Sales Value YTD (8th June 2025) - Circana.

+This product does not contain allergenic ingredients which require declaration under EU regulation 1169/2001

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