The ketchup your customers actually prefer.
Meet new Hellmann’s Ketchup now in a handy, large and easily pourable Jerrycan format – crafted for kitchens, perfected for plates.
In blind taste tests against a leading competitor, 62% of consumers said they preferred the flavour of Hellmann’s!
Bold, balanced flavour with a natural, fresh and totally tomato-y taste that delivers on richness and real gourmet appeal, it’s a ketchup your guests will notice.
Finally, a ketchup that works just as hard as you do.
Why chefs are switching
This isn’t just ketchup – it’s a better choice all round:
- Preferred by 62%* of consumers in blind taste tests
- 35% less sugar compared to average sugar content in the market.
- No allergens to declare** and 100% vegan
- Recyclable jerrycan to help you meet your sustainability goals
- No artificial colours or preservatives
- Professional chef-friendly format – easy to store, pour and prep during busy service
‘*UK based Hellmann’s Study by N20 agency with 1,228 consumers – March 2025*
*This product does not contain allergenic ingredients which require declaration under EU regulation 1169/2001
Tasted and trusted
Real people. Real food. Real preference.
Whether it was the gourmet tomato flavour, the balanced sweetness, or the smooth texture, most said it just… tasted better.
Here are some quotes from our blind taste testing against a leading competitor, which found that 62% of customers preferred the taste of Hellmann’s:
“The tomato taste really stands out - it’s delicious! So much flavour! I love how natural and fresh it tastes”
“Has a real tomato taste - feels gourmet & homemade!”
“The fact that is has less sugar but still tastes amazing is a win for me!”
“Tastes like real tomatoes”
Try it today! We think you’ll prefer it.
Format that makes life easier for chefs.
A ketchup that’s allergen-free, vegan, and tastes great – all in a jerrycan designed for the fast-paced world of pubs, restaurants, and quick-service kitchens.
Don’t settle for second-best. Switch to Hellmann’s Ketchup Jerrycan today.
