Meet new Hellmann’s Ketchup now in a handy, large and easily pourable format – crafted for kitchens, perfected for plates.

In blind taste tests against a leading competitor, 62% of consumers said they preferred the flavour of Hellmann’s!*

Bold, balanced flavour with a natural, fresh and totally tomato-y taste that delivers on richness and real gourmet appeal, it’s a ketchup your guests will notice.

*vs UK food service best selling ketchup, 62% of 445 consumers agree, UK based taste study - March 2025.

This claim is based on a taste comparison between Hellmann’s ketchup (new formulation in 4.8KG bottle) and Heinz ketchup (Heinz Tomato Ketchup 4ltr Tub) which is the best selling UK food service ketchup according to SalesOut data (Ketchup category March 2025).  The taste test was conducted at Birmingham New Street Train Station and at London Kings Cross Train Station in March 2025.  Each participant was offered a portion of potato chips and two unbranded pots of ketchup. One pot contained Hellmann’s ketchup and the other contained Heinz ketchup. Participants were asked to taste both samples and invited to complete a survey with a question as to which they preferred. 1,228 consumers participated in the tasting and of that 445 completed the survey. The results showed that 62% of the 445 consumers who completed the survey preferred the taste of Hellmann’s ketchup compared to the taste of Heinz ketchup. 

Why are chefs buying Hellmann’s Ketchup?

This isn’t just ketchup – it’s a better choice all round:

• No allergens to declare*
• Suitable for vegans & vegetarians
• Gluten and lactose free
• 35 % less sugar than competitors
• Tomatoes sourced from Greece
• Recycle-ready packaging
• Professional chef-friendly format – easy to store, pour, and prep during busy service
• Preferred by 62%* of consumers in blind taste tests