Here are the 5 best ways to promote your restaurant’s delivery offering:
1. Make Your Menu a Marketing Tool
Your menu is more than a list - it’s your first impression. When planning food delivery advertising, use your menu to communicate value and quality:
- Highlight dishes that travel well.
- Create combo deals and bundles to tempt larger orders.
- Use naming and layout to draw the eye to high-margin or popular items.
A smart, curated menu helps drive conversion and shows customers what you're best known for.
2. Use Social Media as Your Daily Specials Board
Looking for quick and cost-effective ways to promote your food business? Use platforms like Instagram, TikTok, and Facebook to:
- Post short videos of your food being made or packed for delivery.
- Promote flash deals like “Free fries with orders over £15 today!”
- Share behind-the-scenes updates that build trust and personality.
Consistency here is key. Daily or weekly content keeps you top-of-mind and attracts new followers who turn into paying customers.
3. Turn Loyal Customers into Ambassadors
Word-of-mouth is still powerful - only now, it's digital. Encourage satisfied customers to post photos, tag your account, and leave reviews. Incentivise this with discounts or freebies for those who share.
This approach isn't just about how to get more orders, it’s about letting your happy customers help do the selling for you.
4. Get Found on Google (Without Paying for Ads)
Local SEO is an underrated tool when thinking about how to increase delivery sales in a restaurant. Ensure:
- Your Google Business profile is up to date.
- You have keywords like “takeaway near me” or “pub food delivery in [your town]” in your website content.
- Positive reviews are being added regularly.
When someone’s hungry and searching, you’ll show up - without spending a penny on ads.
5. Collaborate with Local Creators
One of the most effective food delivery advertising strategies today is micro-influencer partnerships. Team up with local foodies or content creators who share your values. Send them a free meal in exchange for an honest review or unboxing video.
Authenticity drives attention - and the right collab can bring hundreds of new eyes to your service overnight.
Ready to reach more customers?
Mastering how to promote your food delivery business is part creativity, part consistency. From social media storytelling to smart menu design, the best ways to promote your restaurant are those that resonate with your local audience and make ordering easy.
