Google Business Profile (formerly Google My Business) is a product from Google that lets you create and manage a free ‘Business Profile’ that appears in search results. Have you ever searched Google or Google Maps and seen a business pop up at the top or on the right-hand side with pictures and reviews? That’s the one.
Businesses with a complete Business profile are 2.7 times more likely to be considered reputable by users. When a business sets up a listing and provides as much information as possible, they make themselves more visible and more attractive to potential customers. In fact, complete profiles are 50% more likely to lead to a purchase.
Is your Google Business Profile set up and doing justice for your establishment? Discover how to maximise this simple marketing opportunity with our free guide.