Our Big Ambition

At the heart of Knorr®  Professional lies 3 core sustainability commitments. So as a foodservice professional you can rest assured that, every time you buy one of our products, you’re supporting a better food future for our people and planet.

We’ve got a big ambition: to help 2 billion people eat in a way that is better for them and better for the land by 2025. 

That involves reaching almost two-thirds of the world’s population in less than 5 years. It’s no small challenge – but we believe it’s time for businesses to think big, for the sake of our planet and for generations to come.

1.  More Plants

By 2025, 25% of our products will contain one of the Future 50 Foods as a key ingredient.

These foods will help improve global biodiversity, improve nutrition and support our planet’s future for generations to come. 

If you haven’t heard about the Future 50 Foods yet, then it’s time to get involved. The Future 50 Foods report, published by Knorr® in partnership with the World Wildlife Fund (WWF) plus leading scientists, nutritionists and agricultural experts, is a carefully curated list of sustainable food sources. 

"Diversified diets not only improve human health but benefit the environment through diversified production systems that encourage wildlife and more sustainable use of resources"

Peter Gregory, Research Advisor, Crops For the Future

2.   Less Meat

50% of our turnover will come from plant-based dishes by 2025.

That means our products, made using sustainable, plant-based ingredients, will be helping chefs all over the world to deliver more flavourful plant-based meals.

3. 100% Sustainably Sourced Veg, Herbs & Grains

Every vegetable, herb, grain and the top 5 spices that go into making our products will be 100% sustainably sourced by 2025.

To help us achieve this, we've created the Knorr Sustainability Partnership, which aims to establish even closer relationships with our farmers and supports them to accelerate the implementation of sustainable agricultural practices.