Ice Cream Success: A Retailer’s Secrets Revealed!

Running a store can feel like a constant uphill battle—but what if a few simple changes could turn everything around? Meten thought the same about his ice cream sales, that Ice cream sells itself—until he discovered Wall’s 5 simple steps that boosted his ice cream sales.

“I sold an extra 229 Magnums and 65 Twisters – and that’s just the beginning!”

That’s what Meten (Mike) Lakhani, the retailer of Premier St Mary’s Supermarket in Southampton, shared after transforming his freezer setup using Wall’s proven approach to selling more.

In the video below, Meten walks us through his journey – from a cluttered cabinet to a clean, high-performing freezer that customers couldn’t resist. Watch how a few simple changes led to a big boost in sales.

Watch Meten’s Story:

Meten’s Secret to Selling More: The 5-Step’s to Sell

Wall’s has developed a simple checklist that’s helping retailers like Meten unlock the full potential of their ice cream sales. Here’s how he did it – and how you can too:

1. Pick the Perfect Freezer

Choosing the right freezer for your store layout and customer flow is the first step. Meten made sure his freezer was visible, accessible, and the right size for his store.

2. Stock the Best-seller’s

Meten focused on Wall’s best-sellers and saw immediate results. “We simplified the range and focused on what sells,” he says.

3. Add Excitement with New Flavours

He didn’t stop at the classics. By including Wall’s latest innovations and exciting new flavours, Meten kept customers coming back to see what’s new.

4. Make It Pop with Free POS

Using Wall’s free Point of Sale materials, Meten made his freezer stand out. “We put the POS on the freezer and it started selling really well – we were very surprised!”

5. Keep It Clean and Clear

A clean, well-stocked cabinet with clear pricing made all the difference. “No obstructions, clear pricing, and a tidy display – that’s my advice to others,” Meten says.