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Stocking the right ice cream range is key to driving impulse sales and boosting profits. With Wall’s extensive portfolio, we make it simple to choose the products that deliver maximum impact.

Did you know? 11 out of the Top 12 Impulse Ice Creams are from Wall’s3

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Start with the Essentials: Magnum Best Sellers

When it comes to indulgence, Magnum leads the way.

  • Magnum Classic and Magnum White are the top two impulse best-sellers in the UK9.
  • Made with 100% Rainforest Alliance Certified Cocoa, Magnum offers premium quality your customers love.
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Add Classic: Wall’s Top Sellers

Calippo, Solero, and Twister are timeless favourites for all ages, all year round.

  • Calippo Orange is the UK’s #1 selling ice lolly singles9, making it a must-have for your freezer.
  • Twister Pineapple is the UK’s #2 selling brand in ice lolly singles9
  • Solero Exotic is the UK’s #3 selling brand in ice lolly singles.9

 

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Boost sales with FAST SELLERS

Cornetto remains the UK’s #1 filled cone brand9—an essential for every freezer.

  • Stock up on Cornetto to capture impulse purchases and maximise profits.
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Plan your Freezer Layout

  • Download our 2026 Freezer Planograms (12-basket and 18-basket) to maximize sales.
12 Basket Planogram

12 Basket Planogram

Download our 12 basket freezer Planogram

DOWNLOAD
18 Basket Planogram

18 Basket Planogram

Download our 18 basket freezer Planogram

DOWNLOAD

Need a Tailored Solution?

Contact your Local  Wall’s Representative:  (LINK: Find your sales representative

SOURCES:

[3] Nielsen GB_Tot Cov_Tot Impulse during Latest 52 Wks - w/e 11/10/25

[9] Nielsen GB_Total Impulse market and are YTD, 46 w/e 15/11/25

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