Getting your freezer stocked with the right ice cream range can make a real difference to your bottom line. But with such an extensive (and, if we may say so, excellent) range available from Wall’s Ice Cream, you might not know where to start.

Thankfully we’re here to help. No matter how big your freezer, there are some ice creams that you just shouldn’t go without – and there are many others that you just wouldn’t want to miss.

Now we reveal our TOP must-stock products for 2024.

Start with the Essentials: Magnum Best Sellers

When it comes to ice cream indulgence, nobody delivers pleasure quite like Magnum. Every Magnum ice cream is also made with 100% Rainforest Alliance Certified Cocoa. 3 out of the Top 5 best-selling impulse ice creams are magnum1!


Next Include the Classics: Wall’s Top sellers

Our CalippoSolero, and Twister brands and are the ultimate bringers of joy and happiness to consumers of all ages, all year round.


Who doesn’t love the infamous chocolate ending at the base of a Cornetto cone? There’s only one Cornetto – GIVE IT TO MEEEE! and there’s good reason it’s the number 1 filled cone brand in the UK1.

Checkout our summer season starter MUST STOCKS

We’ve got 12 basket and 18 basket Freezer Planograms, designed to maximise ice cream sales this season in your store.

12 Basket Planogram

12 Basket Planogram

Download our 12 basket freezer Planogram

18 Basket Planogram

18 Basket Planogram

Download our 18 basket freezer Planogram



[1] Nielsen GB Total cover, 52 wks to 30/09/23

[2] Nielsen, GB Total Coverage, Handheld Singles, ROS Value (Price Unit (DN(w)), Latest 52 wks WE 17/02/24

[3] Nielsen GB Total Cover, Rate of Sale, 52 wks to 30/09/23

[*] Nielsen GB Tot Cov. Impulse (Excl. Discounters) latest 52 wks w/e 10/02/24

[^] Nielsen GB Tot Cov. Impulse Cal Yr 2023 – w/e 30/12/23