Impulse ice cream isa high-profit impulse category, but only if the freezer is the right size, reliable and easy to shop. The wrong freezer can mean sold-out bestsellers, poor visibility and lost sales, especially in warm weather.
Why freezer choice matters
Ice cream sells on:
- Visibility – easy to spot
- Availability – best sellers always in stock
- Reliability – no breakdowns at peak times
If your freezer is too small, outdated or unreliable, sales suffer.
Common freezer mistakes we see in store:
1. Freezers that are too small
Popular lines sell out quickly, reducing choice and limiting impulse sales during busy periods.
2. Outdated or inefficient equipment
Older freezers often struggle in warm weather, leading to downtime, lost stock or missed sales.
3. Unreliable freezers during peak season
Breakdowns don’t just cause inconvenience; they stop sales completely when demand is highest.
What freezer size fits your store?
The right freezer will depend on the scale of your ice cream opportunity, not just the space available.
Smaller stores will benefit from our Q6 SD and Vista 6 SD which focus on our best selling lines and fast decisions.
Medium sized stores perform between with our standard 12 basket freezers (Slim Maxivision and Vista 12 SD LED models). These freezers balance choice and impulse.
Larger or higher foot-fall stores need bigger capacity to stay full, visible and competitive through peak demand. For these needs our Maxivision and Vista 18 SD LED models will become your top models.
Maxivision: These are our most popular freezers!
- There are two size options to choose from
- Attractive commercial multi display ice cream freezer
- Great for stores that have space and sell a lot of ice cream
- Has a modern design
- Maxivisions increase sales by approximately 42% (Green benefit)**
- The LED display and sliding doors mean it’s super attractive to consumers.
Vista: These are the most affordable Freezers!
- There are three compact size options to choose from
- Perfect for any store looking to start selling ice cream
- Most affordable of the freezers
- Most efficient ice cream cabiners for the volume of the ice cream
- Small 6 basket nifty little freezer which is sized to fit into small spaces and designed to maximise sales
- To the large 18 basket Vista freezer which is perfect for high footfall areas or sites where you’ll be selling a lot of ice cream or flavours
- Perfect for stocking take home tubs which sell really well in the Winter
Built for peak season
All freezers come with a 3-year full parts & labour warranty* so you can trade with confidence when demand rises.
Already have a freezer?
Check out our Quick start Guides to ensure your freezer is setup correctly and performing at its best.
SOURCES:
*Nielsen GB Total Impulse, 52 wks to 30/09/23
**Magnum/Cranfield University Survey (2011)
