Today’s guests actively seek out hotels that champion greener practices, from the meals they enjoy to the way energy and resources are managed. By embracing sustainability, you’re not only helping the planet but you’re also enhancing your brand reputation, appealing to eco-conscious travellers, and often cutting costs along the way.
Read on for some practical ways to improve your hotel’s sustainability while inspiring guests to join you for the journey.
1. Celebrate seasonality and local sourcing
Reducing your hotel’s carbon footprint starts with what’s on the plate. By sourcing locally and embracing seasonal produce, you support regional farmers, reduce food miles, and offer guests fresher, more flavourful dishes.
- Partner with nearby farms or suppliers to champion a farm-to-table ethos.
- Grow herbs or vegetables on-site - even a rooftop or kitchen garden can become a unique guest experience.
- Promote seasonal specials on your menus and social media to highlight your commitment.
Want inspiration? Explore our Seasonal Inspiration Calendar for ideas.
2. Cut back on disposables
Single-use plastics and throwaway items are increasingly unwelcome. Offering sustainable alternatives makes a big difference.
- Swap plastic toiletries for refillable dispensers or biodegradable packaging.
- Provide guests with branded re-usable bottles and set up refill stations.
- Choose re-usable packaging and sustainable solutions for both Front and Back of House operations.
Discover more about UFS’ commitment to sustainability here.
3. Expand plant-based menu options
Plant-based dining is no longer niche but mainstream. With more consumers actively reducing meat consumption for health and environmental reasons, adding more plant-forward dishes helps position your hotel as progressive and eco-conscious.
- Introduce creative plant-based alternatives across your menus, not just one token dish.
- Train your kitchen teams on innovative recipes that satisfy flexitarians and vegans alike.
- Highlight the environmental benefits of plant-based dining in your guest communications.
Get inspired with our plant-based recipe ideas here.
4. Upgrade for energy efficiency
Energy efficiency is one of the most impactful ways to lower your environmental footprint while saving on operating costs.
- Replace outdated lighting with LEDs.
- Install smart thermostats and motion sensors to optimise usage.
- Explore renewable energy options such as solar to power common areas or water heating.
- Monitor energy use regularly and celebrate reductions with your staff and guests.
5. Re-think water usage
Fresh water is a precious resource - and guests increasingly expect hotels to take conservation seriously.
- Install low-flow taps, showers, and toilets to minimise waste.
- Add signage in bathrooms to encourage towel and linen reuse.
- Introduce rainwater harvesting or greywater recycling systems where possible.
- Share your progress in reducing water usage - today’s travellers value transparency.
6. Engage guests in your green story
Sustainability is most impactful when it’s visible and inclusive. Make your guests feel part of your mission.
- Share your eco-initiatives on digital displays, menus, and in-room information.
- You could even offer sustainability-focused experiences, like garden tours or plant-based cookery demos.
- Showcase your sustainability journey on social media, encouraging guests to share how they “travel greener” at your hotel.
Partner with UFS for a greener future
At Unilever Food Solutions, we believe every step towards sustainability makes a difference. From reducing food waste to inspiring plant-based menus, we’re here to support hotels in creating more sustainable, profitable operations.
Join us on our social platforms below for more ideas and inspiration.
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