Snacking: The Perfect Way to Boost Incremental Sales with Impulse Ice Cream

With 68% of consumers currently buying packaged snacks in pubs¹, there’s no denying that snacking is a major trend in the pub scene. Whether it's a quick nibble between pints or during a game, or a day out with the family, snacks play a crucial role in enhancing the overall pub experience. And when it comes to satisfying those sweet cravings, nothing beats the nation's favourite ice cream brands.

Wall’s Ice cream was put to the test and commissioned a trial in Pubs across the UK to test the impact of selling ice cream in Pubs. During the trial, we saw that 53% of Magnum sales were made between 3-5pm, helping to drive incremental sales at quieter times of the day. ²

SWEET SNACKING

By offering ice cream in your pub, it enhances the customer experience and serves as a tempting impulse purchase, encouraging existing customers to stay longer and drives incremental sales, without impacting other purchases. It also helped pubs to attract new customers.

Part of the trial included selling Wall’s top-selling impulse ice creams and as well as offering Pubs FREE Wall’s branded posters and signage to advertise the ice creams being sold.  

Here is what the pub owners and managers had to say:   

“Families are now visiting in the week which is new for us.”
General Manager, The White Hart.

“Happy kids mean happy parents, and happy parents means they’ll be more likely to stay for another drink.” – Owner, The Rising Sun. 

”We’re on a popular walking route, and we’ve seen lots of customers see the sign and pop in for an ice cream.” – Owner, The Brickmaker’s Arms. 

“Since adding Wall’s branded freezer and merch, our ice cream sales jumped from 4 to 50 cases this year – our customers love it!” – Adam, New Bowling Green Pub. 

Meet The Perfect Ice Cream Range for Your Pub

From family favourites such as Twister and Calippo to indulgent treats like Magnum and Cornetto, we’ve got everything you need to give your customers the sweet snack they’re looking for.

Wall’s ice cream has the complete solution for your pub.  

Ready to get started? 

Give us some details below and one of our Wall’s experts will get in touch. 

Sources:

(1) Navigating the Changing Landscape of Snacking Habits in Pubs & Bars”, CGA by NIQ, June 2023

(2) 2023/2024 (Unilever foods solutions Case study, White space strategy 2023/2024)

Wall’s Ice Cream Free on Loan Cabinet is available at participating wholesalers only, and subject to Wall’s stock availability. Promotions are subject to change without notice. Available from 1st May 2025 to 31^st December 2025, whilst stock lasts. Offering a Freezer on loan is subject to sites being assessed based on the Pub’s size and location.