Watch the video below to discover the winter winners
STOCK UP ON THESE WINTER WINNERS
Magnum – true to pleasure
With customers looking for more indulgent options over winter, Magnum Classic and Magnum White remain #1 and #2. With decadent SKUs such as Magnum Billionaire and Double Caramel gaining popularity. 2
Luxury choc snacks, bitesize and cones showed the strongest growth in winter.2
Snacking is strong, particularly bitesize, as consumers look to treat themselves over the festive period. 2
Ben & Jerry’s Decadent Dessert Ice Creams
40% of dessert ice creams sold over winter are Ben & Jerry’s.1
Ben & Jerry's 100ml mini-Pots are big winter sellers, these indulgent treats account for over 1/3rd of sales in winter and attract younger consumers.3 Ben & Jerry's is the #1 mini pots brand, generating more value, and selling more units over the winter period than all leading competitors.
Also don’t forget, seasonal callouts can see dessert ice cream sales JUMP, as Minter Wonderland, Ben & Jerry’s iconic flavour, with mint ice cream with chocolatey chunks, was voted the UK's 2nd favourite ice cream flavour and is the #2 Winter NPD SKU in 20224
Don’t forget to swap your Summer POS to Winter POS which features UK’s best winter sellers.
Effective POS can boost ice cream sales by up to 20%6
The Ben & Jerry’s winter POS collection includes headerboards, posters, stickers and wobblers to keep impulse purchases high and winter sales warm.
Sources
1Nielsen Total Impulse (c.Total Coverage less Multiple Grocers): 26 wks to 24.09.22 and 25.03.23 and equivalents.
2Nielsen Total Impulse (c.Total Coverage less Multiple Grocers): 26 wks24.09.22 to 25.03.23 vs. prior period
3Kantar, total market 16/05/23.
4Nielsen, GB Total Tesco, 2022
5Nielsen, MAT 18th April 2023. Total market inc discounters. Based on volume sales data.
6Unilever controlled case study 2022
