Download the guide

Download the guide

Discover the quick swaps and additions you can make to your menu to help biodiversity with our free download

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Why Should You Put These Ingredients On Your Menu?

Whilst the global population is growing, so is the demand for agricultural raw materials.

About 75% of the global population currently relies on just 12 crops and 5 animal species, when there are over 5,000 species of crops that we could be eating. The world’s largely cautious and unvaried diets are placing too much reliance on too few plant species. As a result, we are consuming earth’s natural resources at a rate far greater than Mother Nature can regenerate them.

With global food supply under threat, at Knorr® Professional we’re determined to enable chefs to serve the world better. We’re championing better ways to cook for a more sustainable food future, by creating flavours using natural, quality ingredients.

We’ve summarised 50 of the most powerful of these ingredients in our Future 50 Foods report, created in partnership with the WWF. We want professionals, and the wider food industry, to be inspired by this report to cook more diversely in the future. Chefs have an undeniable influence over the future of food, often setting the food trends of tomorrow. We’re encouraging chefs to support and promote better food practices by choosing ingredients that have a lesser impact on the planet.

By switching overused and overcultivated ingredients for diverse ingredients, chefs can begin to better influence the way consumers eat and how future generations of chefs cook, for a better food future.