Check out our short video to discover the 5 easy steps to unlock more ice cream sales
This video player may use cookies or other browser storage. If you agree to this please click the Accept button below.
Step 1: Starts with the freezer, choose the right one for your needs
- Front-of-store placement remains critical but prioritise glass-door freezers with LED lighting to boost visibility day and night.
- Select energy-efficient models with smart temperature monitoring to reduce running costs and avoid stock loss. For more information, read which freezer is best for your business needs here.
- Ensure capacity matches peak summer demand to prevent out-of-stocks during heat spikes.
Checklist:
- Eye-level placement near high footfall. Don’t forget we offer FREE POS!
- The correct freezer for your business needs
- Bright internal lighting
- Best-selling product range
- Energy-efficient rating
Step 2: Stock core BEST-SELLERS
- Keep proven favourites (single-serve classics and multipacks) always available.
- Limit duplication, every SKU should earn its space.
Top tip: Review sales weekly in summer and adjust range quickly when one product accelerates. Make sure you are stocked up ahead of popular times link bank holidays and good weather! Read our top tips on how to not miss out on any sales this summer.
Step 3: Stock NEW and LIMITED EDITION flavours
- Shoppers respond strongly to new flavours, formats and limited editions, especially in warm weather. Check out which lines are going to be popular this summer.
- Use innovations to create reasons to browse the freezer, not just impulse-buy.
What works well:
- New flavour twists on known brands
- Format innovation (sandwiches, cones, minis). Have you seen our Ben&Jerry’s Cookie Dough Sandwich yet?
- Seasonal packaging
Step 4: Make your freezer impossible to miss with FREE POS
- Use Point of Sale consistently: header boards, clings and price flashes. Browse our FREE range!
- Keep pricing clear, confusion loses impulse sales.
- Pair ice cream with meal deals or food-to-go occasions where possible to upsell your offering.
Top tip: POS only works if it’s clean, current and correctly placed. Download our POS guide here.
Step 5: Keep standards high
- A half-empty or frosted freezer reduces trust and conversion.
- Face up products daily so the brand logos are fully visible.
- Refill often during hot days.
Checklist:
- Clean glass and handles
- Remove damaged or melted stock
- Ensure top sellers are front-facing
Ready to upgrade your ice cream offering?
- Check out our freezer bundle deals for 2026
- Order free POS materials
- Review the must-stock seasonal range
- Get tailored advice on freezer choice and range planning. Contact us
Ice cream sells best when it’s visible, exciting and always available. Get the basics right and summer does the rest.
6 core best-selling ice cream
More convenience store favourites
