What good POS actually looks like

How the right POS turns stocked freezers into more sales 

The 3 step win: Attract, Engage, Sell

Good POS follows a simple psychological journey:

•  Attract (the hook): High-level signage (like a flag or pavement sign) catches the eye from across the store or even from the street.
•  Engage (the consideration): A clean, branded freezer wrap or a vibrant "Maxivision" display draws the customer in for a closer look.
•  Sell (the final push): Clear pricing and "New Product" stickers remove the final barrier, turning a glance into a "grab."

It’s tempting to plaster every inch of your store in stickers but less is often more. Too much POS creates "visual noise".  

If everything is shouting for attention, the customer sees nothing. One bold, well-placed board is 5x more effective than five messy stickers.

POS should be working to get you more sales, just like every product inside the freezer.

Size matters

Your shop’s footprint dictates your POS strategy:

•  Small stores: Focus on high-impact, eye-level stickers and shelf-talkers that don't eat up floor space.
•  Large/forecourt stores: Go big with pavement signs and "Maxivision" tiered units that act as a destination in the middle of a busy aisle. 

SOURCES:  

HHG & KMMS GOLDEN RILES AUDIT OF UNILEVER POSM AW 2020 – SELLCHECK AND GFK MATCHED PANEL TEST