At Wall’s, we’re bringing a burst of sunshine to the freezer with the launch of Calippo Strawberry. A vibrant new flavour inspired by the UK’s favourite summer fruit. Packed with juicy strawberry taste and made with fruit juices, this refreshing addition delivers everything people love about Calippo, now with a deliciously familiar twist.
Designed for fun as much as flavour, Calippo Strawberry keeps the iconic “squeeze-up” format that makes every bite playful and refreshing. Its bold, eye-catching look and real-fruit credentials make it an irresistible choice for shoppers seeking a lighter, fruity treat.
As part of the UK’s #1 push-up lolly brand, Calippo Strawberry is a strong performer in every sense. It is HFSS compliant, perfectly portioned at 105ml, and already proving its appeal as a best-selling SKU across Europe. That means more reasons for shoppers to pick it up, and more opportunities for retailers to drive incremental sales.
With the backing of Wall’s trusted brand, Calippo Strawberry is set to become a must-stock hero this season.
Fresh, fruity, and full of fun. Calippo Strawberry is the perfect way to cool down and squeeze more out of every moment.
