New Our brands

Magnum launches TWO NEW Impulse flavours to excite your customers and boost your ice cream sales in 2026!

INTRODUCING THE MOST FASHIONABLE MAGNUMS, YET. Magnum delivers a new product architecture, delivering layers of indulgence. Introducing, Magnum Signature Pistachio & Magnum Signature Peach

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Magnum Signature Pistachio

Magnum® La Pistache features a premium cracking pistachio-led shell topped with our signature Magnum® chocolate dip, finished with caramelized, salted pistachio pieces for an indulgent, crunchy bite. At its heart lies a smooth pistachio gelato core enriched with pistachio paste, complemented by velvety pistachio flavoured ice cream. The experience is completed with a distinctive Magnum® chocolate tip, bringing together refined pistachio notes and the iconic Magnum® pleasure.

Magnum Signature Peach

Magnum® La Pêche features a premium cracking peach-led shell topped with our signature Magnum® chocolate dip, finished with peach flavoured sugar pieces for a sophisticated peach experience. Inside is a peach gelato core to elevate the beautiful texture and sensorial experience, paired with smooth ice cream that balances the texture of the shell and intensity of the core. The product is finished with a signature Magnum® cracking chocolate tip bringing together the premium peach taste and the iconic Magnum® pleasure experience.

How can new innovations drive sales for your business?

New products make up 15% of ice cream sales each summer and are a great way to excite your shoppers, with innovation being a top conversion driver¹. And when those new products come from the UK’s number 1 ice cream brand*, then all together your sales could really stack up.

Now available in Multi Pack and Impulse Packs:

MORE FROM THE MAGNUM RANGE:

Explore the full range of Magnum ice creams and discover a world of pleasure. Intense, fruity, dark or decadently sweet. Which one will satisfy your shopper’s indulgence?
With over 15 flavours of Magnum classic, vegan and doubles to choose from, Magnum ice cream delivers the perfect balance of cracking Magnum chocolate and velvety smooth ice cream.

Why choose Magnum Ice Creams?

Discover why Magnum is the UK's favourite ice cream brand and the fastest-selling ice cream.*From the first crack of thick chocolate to the final, melting bite of ice cream, every Magnum is an invitation to indulge. Magnum stays the top choice for true pleasure seekers.

Did you know?

Magnum, the #1 leading brand in its category!*
Magnum has the top 2 best-selling impulse SKUs - Magnum Classic and White Chocolate!^**

Want to increase your rate of sale?

Magnum Classic generates over TWICE the sales of competitor milk sticks! ⁴Maximize your sales potential with Magnum Ice Cream and stock the bestsellers & New Flavours!